The name of your product or service is among your company’s most valuable assets. Good trademarks establish brand equity and distinguish your products or services from others in the marketplace. In fact, the single largest source of a company’s intangible value (i.e., its goodwill) is often its trademarks. For example, the Google trademark was worth […]
Trademark Registration Safeguards the Future of Your Business
Your brand represents your business’s image and reputation. A trademark is a part of your brand that legally protects those aspects of your brand unique to your business. Trademarks help prevent competitors from creating brands that may confuse the public as to whether you or your competitors are the source or origin of your goods […]
Avoid These 5 Reasons for Trademark Registration Refusals
The United States Patent and Trademark Office (USPTO) examines every application to register a trademark for compliance with federal laws and rules. If a USPTO trademark examiner finds an issue with your trademark application’s compliance with these laws and/or rules, he/she will issue an “Office Action”. Office Actions come in two types: Administrative. Administrative Office Actions […]
Understanding and Protecting Your Intellectual Property
Intellectual property such as copyrights, trademarks, and trade secrets are valuable assets that help businesses distinguish themselves in a crowded marketplace. The intellectual property your company owns is part of its brand. Strong branding can add value and create new opportunities for your business. However, if your intellectual property isn’t protected, others may be able […]
Understanding Contracts
Contracts are some of the most valuable tools business owners have for avoiding disputes, limiting liability, and protecting their company’s ideas and information from disclosure to competitors. Because written agreements can play such a large role in a business’s success, it’s crucial for owners to have at least a basic grasp of contract law. Fortunately, […]