The name of your product or service is among your company’s most valuable assets. Good trademarks establish brand equity and distinguish your products or services from others in the marketplace. In fact, the single largest source of a company’s intangible value (i.e., its goodwill) is often its trademarks. For example, the Google trademark was worth […]

Your brand represents your business’s image and reputation. A trademark is a part of your brand that legally protects those aspects of your brand unique to your business. Trademarks help prevent competitors from creating brands that may confuse the public as to whether you or your competitors are the source or origin of your goods […]

The United States Patent and Trademark Office (USPTO) examines every application to register a trademark for compliance with federal laws and rules. If a USPTO trademark examiner finds an issue with your trademark application’s compliance with these laws and/or rules, he/she will issue an “Office Action”.  Office Actions come in two types:  Administrative. Administrative Office Actions […]